Regarding Focus

August 12, 2008

One of the big challenges being a startup is focus.  What is your business about?  It is a challenging question, especially when you have created a technology that can do all of the things that PodGlo can do.  If you focus on the wrong thing, or too many things for that matter, you can doom your business to failure.  So what do you do?  Well, you talk and listen to as many people as possible, weigh their thoughts and yours, and then choose.  Taking to long to decide the right way to move is just as bad as choosing to many things or choosing the wrong thing to focus on.  A lot of it is gut instinct based on your prior experience.  How should the user interface flow?  What technologies should you be using?  Are the servers in place enough to handle the load…for now?  What business should we get into?  What customers should you pursue?  These can all be very tough questions.  One thing is for certain though, as a company leader if do not make the decision someone else will make it for you and that someone can be an investor, a partner, your husband/wife/kids, etc.  Anyone with a vested interest in your company or you personally will be more then willing to decide.

The person who knows the business the best are the founders.  The founders are ultimately responsible for the success or failure of the business so it is up to the founders to take the lead and move forward.  Sure you will make mistakes, everyone does, but you will also have great successes and you will learn a great deal along the way.  Don’t get me wrong, many people can be involved in the decision making process but my point is that you are ultimately responsible.

You may wonder why I am talking about this now.  Well, PodGlo is going through just such an evolution.  Prior to the last month or so it was all about the technology.  But now things are a changing.  It is becoming more and more about the business and what we plan to focus on and where we plan to differentiate.  Those of you who have seen the tech know it is good.   Soon you will see the business evolve around the tech and hopefully it will be just as good.  We have to pay the bills somehow after all.  So far it has been a lot of fun and I have met a lot of people I never would have before this evolution began.  These days I just keep saying to myself, “Focus, focus, focus…”.

Doug K.

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